Selling Custom Printed Posters on the Road

These days, more entrepreneurs than ever before are enjoying the opportunity to follow bands, comedians, festivals, and events across the country while also setting up to sell custom posters to attendees. This business trend proves the creativity and entrepreneurial spirit of the public is still alive in the live event ecosystem. In addition, it also highlights a lucrative niche market for custom printed posters.

In this article, we examine the various elements of this business model as well as offer insights and tips for those looking to capitalize on the demand for custom printed posters at live events. From identifying the best types of shows for selling these unique items to optimizing your custom poster pricing strategy, we reveal what you need to know to succeed on the road.

Types of Shows & Events to Sell Custom Posters At

The decision to sell custom posters at live events can be a lucrative one if you choose the right type of event. While many shows and events seem to be a good opportunity for making money with an effective custom poster pricing strategy, there are certain concerts and events that are the best venues for selling custom posters.

• Concerts
  Concerts are an ideal choice for selling custom posters as music fans want to own memorabilia that connects them to the live music experience. Custom posters, especially artist or concert-specific posters, end up being treasured keepsakes that fans display in personal areas such as bedrooms and themed entertainment rooms.
• Car Shows
  The automotive enthusiast audience at a car show search out custom posters that highlight the aesthetic appeal of their favorite vehicles. This provides you an opportunity to design, print, and sell posters of a car model without the concern of copyright issues. A car show lets you reach a market of enthusiasts who are always looking for cool, customized, car-related artwork for their collections.
• Comedy Shows
  Comedy shows include attendees who enjoy having a physical memento of the show. In other words, a custom poster is the perfect solution. Many comedy show attendees are willing to pay for autographs and a custom poster is a unique item for comedians to sign.

How to Get the Best Custom Poster Pricing

Achieving the best pricing for custom printed posters is necessary to maintain profitability while providing a competitive price to your customers. Buying posters in a larger volume is an effective strategy to lower the cost per unit. However, the choice of poster material, finishes, and special features can impact the price. The choice of premium papers, unique substrates, or special finishes can drive higher costs. Keeping your poster choices simple and ordering in bulk will keep expenses manageable. By focusing on these aspects, you will enjoy a healthy profit margin on your custom posters while also producing a product that appeals to your target market.

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