New Mover Marketing – Target New Movers with Direct Mail

One of the main methods used by companies to get the attention of customers who are moving to a new residence, or who plan to move to a new residence, is new mover marketing campaigns. These campaigns, which normally involve a new mover direct mail element, target new movers who have moved, or in the process of moving, in the past twelve months. While this is a general description of new movers, they are a target group of consumers with money to spend as they leave their current home or are in the process of setting up their new home.
In this article, we will take an in-depth look at new movers including who they are, why they should be targeted by businesses, and how new mover direct mail can be used to reach this lucrative consumer group.

What are New Movers?

As mentioned above, a new mover is someone who has moved to a new address in the past twelve months or they are still in the process of moving within this twelve month period. While a new mover is naturally thought of as a person who has bought a new home, they can include homeowners and renters who are making a local move or moving across the country.

Why Target New Movers?

One of the main reasons for new mover marketing is the ability to target new movers at a unique or transitional phase of their lives. A big part of the moving process is learning about a new neighborhood and also buying new appliances or furniture to replace items left behind during the move. Since they have just moved, they are open to new experiences and curious about the products and services in their new location. They will want to try restaurants and experience the amenities at various businesses. Introducing a restaurant, fitness center, medical office, or beauty salon to people new to the neighborhood can build customer loyalty.

New Mover Statistics

The process of moving creates a new set of buying habits on the part of the public and also means new movers have unique behaviors when compared to households where the residents have been settled for quite some time.

Want to know more about what drives the buying habits of new movers? Take a look below:

• A total of 17% to 20% of the population moves each year
• On average, new movers are five times more likely to become loyal customers to businesses in their new neighborhood as compared to an established household
• New movers will spend more in a six month period than a typical consumer in three years
• New movers have been found to be up to 85% more responsive to direct mail marketing than established households
• In general, a new mover can develop seventy-two new business relationships after their move

Direct Mail Campaigns for New Movers

New mover direct mail is an ideal marketing choice for businesses that want to target new movers. One of the reasons these campaigns are so popular is that they work and show results.
It is a fact that new movers are active consumers who want to purchase what they need before, during, and after the moving process. A successful direct mail marketing campaign helps companies get in front of these consumers early enough in the moving process to capitalize on their purchase decisions and get them to become loyal customers. New movers are responsive to direct mail as well as receptive to the content of the direct mail marketing message. It is a good investment to use direct mail to introduce a business to new members of the neighborhood.

Ready to target new movers and gain their business and loyalty with a marketing campaign? We can help! Our packages will target the best new movers in your area – contact us today.

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