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A big part of being a good marketer or operator is knowing your costs so it makes sense that you’d ask the question “How much do tri-fold brochures cost?”. There are a number of factors that go into that calculation. Knowing your design and print options in advance will help you stay within your project budget since you will already know what you have to pay for the materials. Even though many types of brochures have similar variables to their pricing, tri-fold brochures are considered to be in their own category since they have additional material and folds as part of their design.
In general, the average price range for a “standard” tri-fold brochure can cost anywhere from $0.10 to $0.75 per brochure. In order to give you a better understanding of this price range, take a look below as we go into greater detail about the specific factors that determine the cost of tri-fold brochures.
Tri-Fold Brochure Pricing Factors
What are the factors that impact the price of printing tri-fold brochures? Much like any other type of brochure that is currently on the market, the pricing structure is related to a variety of factors you need to keep in mind when planning the budget for your next order.
The main tri-fold brochure price factors include:
- The total number of brochures to be printed
- The choice of finish for the brochures
- The choice of paper stock and the weight of the paper used for the project
Here is a more in-depth look at each of these elements:
Tri-Fold Brochure Price Factor 1 – Volume of Brochures
When it comes to the volume of a print order, you will more than likely find price efficiencies using the economy of scale. In other words, the greater the volume of a product you purchase, the lower your per unit cost will be. On the other hand, the lower the volume of pieces that are printed, the higher the per unit cost you will have to pay for your brochures.
Keep in mind that the total price will be a higher number for orders of a larger volume but the cost can be offset by the long-term usage of the materials if your brochures will be used repeatedly and/or on a continuing basis.
Tri-Fold Brochure Price Factor 2 – Brochure Finishing
“Brochure Finishing” is a broad term that can have a precise impact on your total tri-fold brochure printing cost. The cost will vary by your choice of finishing which is the actions that are performed on your print materials once the ink is dry. Popular print finishing effects include die-cutting, coating, lamination, embossing, binding, and stamping.
While a more complex finishing option might give you a compelling, eye-catching look to the printed piece, a complex finish will increase your cost. In addition, some finishing options like die-cutting are more expensive as the cost to produce the die adds a good amount to the final price. However, a light coating adds a much smaller amount.
Plan for a higher cost to your budget if the final results you desire require a greater amount of detail. However, the complex finish will enhance the customer experience and build brand loyalty and increased business.
Tri-Fold Brochure Price Factor 3 – Paper Weight / Paper Stock
This one is very easy to understand: The heavier the choice of paper, the more it will cost.
When it comes to paper options, some are thicker than others while there are also dense paper stocks and thinner choices. While your choice of paper stock does not usually increase the cost of your tri-fold brochures by much, the combination of the paper stock, the weight of the paper, and the number of pieces that are printed can have a significant impact on the total shipping costs.
By considering the options listed above concerning the cost of your tri-fold brochure order, you will be able to review your choices and accurately estimate the cost of your order. If you do not have time or simply want a second set of eyes on your desired order, we can give you a comprehensive, no pressure quote when you contact us with more details so we can help you navigate the best paper choices for your budget.
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