Band Poster Printing Design Tips

A well-designed gig or event poster can attract attention and provide insight as to who you are as a band. The poster serves as a marketing tool into the style of music you play and can even spotlight the individual members of the band. In addition, a band poster, created by concert poster printing techniques, serves the important purpose of promoting your gig.  The poster gets the attention of people on the street and entices them to buy tickets and attend the show.  

Now that you know why band poster printing is so important, you’ll likely want to know what it takes to design visually appealing posters.  Here are some of the top tips to keep in mind when it is time to print band posters that create a buzz about your group.

1. Include Band & Show Information

The most obvious tip that some bands do not always consider is making sure your band name is prominent on the poster. While the show details (date, venue, ticket information) certainly need to be featured on the poster, your band name should also be highlighted in a front and center manner so ticket buyers know who they are going to see. It is fun to use the poster to give a sense of what the public can expect to hear during the show but it won’t do you any good if they don’t know the name of the band. 

2. Your Poster Design Should Match The Style of Music

Don’t confuse the public when it comes to the style of your music. You want to make sure the overall style and design of the poster matches the style of your music. For example, if the music you play is R&B, the style of the poster should include a clean and smooth design with silhouettes as well as some nighttime icons like the moon or stars. On the other hand, if your style of music leans towards punk rock, you’ll want to include graffiti or slogans that look to make a statement about politics or the attitude of the group. 

In other words, don’t choose graffiti or industrial visuals if you are a country band! The graphics and colors, along with the chosen fonts are key elements to successfully creating an image of your band in the mind of the consumer. 

3. Use Relevant and Engaging Images & Graphics

The design and placement of the images and graphics on your poster are an important element of successful band posters. You don’t want your poster to be so cluttered that it is considered to be confusing or hard to understand. Consider using either a single large image or a few small graphics (along with a good amount of white space surrounding the small graphics). A balanced and easy to follow design will help the public understand the message you are sending about your band. You can certainly include your logo or album color as the main visual but don’t be afraid to use general design elements, like patterns, to really draw attention to the poster. 

4. Don’t Forget Your Social Media

Once you have performed the concert poster printing process, it is time to share it on social media. The use of social media is a huge part of the process of promoting live events. You will want to make sure the social media handles for your band are included somewhere on your poster where they are easy to view. The inclusion of the poster on social media, and the spotlight of the social media handles, increases the amount of visibility for the show and for your band as a whole.
Contact our team today about band poster printing design techniques that create attention for your next show.

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