EDDM Sizes – The Complete Guide for EDDM Size Requirements

When it comes to EDDM retail mailing, EDDM sizes, and the multiple mailers that can be sent using the EDDM service, there is a large amount of content available to retailers. However the available information about Every Door Direct Mailing sizes often contains extra content that is not relevant to the topic of retail EDDM. In addition, the available information is not as organized as it could be for the majority of the public. In order to make things easier for you, we created this article to spotlight practical EDDM sizes along with the necessary EDDM requirements for your upcoming direct mail project. Additionally, when you use Fotorecord for EDDM-style mailings, we can save you the time of doing it yourself AND an average of $0.03 per piece in postage!

What Type of EDDM Mailers Can I Send?

If you are interested in using the EDDM retail service, you are likely curious about the type of printed materials you can mail to consumers. Some of the most common types of EDDM mailers include:

• Promotional Flyers
• Postcards
• Brochures

In general,  you can mail anything that falls under the weight, thickness, and size guidelines of EDDM retail services. The minimum size for EDDM is 4.5 inches high by 12 inches long and 0.007 inches thick while the maximum size is 8.5 inches high by 11 inches long and 0.75 inches thick. Keep in mind that the weight of the mailed item must be less than 3.03 ounces.

What are the EDDM Flyers Sizes & Requirements?

Promotional flyers get the attention of customers and they differ from other printed mailers because they are typically larger than other direct mail pieces. Here are the most popular and effective retail EDDM flyer sizes:

• EDDM Flyer Size 6.25” x 11”
  

  This flyer size is a perfect “middle ground” as it is not too big and not too expensive which means it can often generate the best results when using the EDDM service.

• EDDM Flyer Size 8.5” x 11”
  

  This is known as a Full Sheet Flyer because it is the same size as a full sheet of paper that takes up a lot of the available room in a mailbox. While it is guaranteed to get attention, it is also one of the most expensive Every Door Direct Mailing sizes. The size is guaranteed to get attention, and it has the most advertising real estate of the popular Every Door Direct Mailing sizes.

What are the EDDM Postcard Sizes & Requirements?

Postcards are familiar marketing materials that are both economical and effective in delivering the desired message. Many businesses go with this option when sending direct mail through EDDM.  Here are the most common postcard sizes sent using the EDDM service:

• EDDM Postcard Size 4.5” x 12”
  

  This postcard size is popular because it is one of two standard postcard sizes and also delivers good results.

• EDDM Postcard Size 6.25” x 9”
  

  This is one of the biggest postcard sizes before the item is classified as a flyer. This size will stand out in a mailbox and it is the closest to the 6 x 9 targeted postcard mailing size.

What are the EDDM Brochure Sizes & Requirements?

There are a number of different brochure sizes and they can be mailed as bi-fold, tri-fold or quad-fold. No matter the size of the brochure, it must not exceed the maximum thickness requirements while also fitting within the minimum and maximum dimensions of EDDM mailers. We have designed and produced different custom brochure sizes so we can help you get more creative with your sizes and layouts.

Now that you know the requirements for EDDM mailer sizes, you are ready to take the next step and design your direct mail piece. Call our design team for more details!

Contact Us Now for More Information