How Effective Are Printed Posters?

While it might be hard to believe, there are still some businesses who do not believe that promotional posters are still an effective advertising tool. It is true there are a variety of old school and newer, cutting-edge methods businesses can use for advertising. However, it is important to take the time to examine why posters are effective and think about the benefits of posters to share your marketing message.

The first fact to remember is…Custom printed posters are extremely effective in getting attention.. They are usually a visually appealing marketing piece that attracts the eyes while also sharing important information. Printed posters make a lasting impression on the public while sharing your message.

If you are curious about the question, “How effective are posters for your business”, we have the answers in this article.

Why Posters Are Effective

There are multiple benefits related to the use of custom printed posters to promote your business or events. Instead of discussing them in one giant paragraph, we are going to spotlight each point so you can better understand the benefits of posters.

Poster Benefit 1:Posters are Affordable

One of the most important benefits of printed promotional posters is their affordability, especially if they are produced on our JPress 750 press. If you want to make the best use of your budget, posters can be just as affordable as many other marketing methods. In fact, they are more affordable than ads that run in magazines or newspapers. The process of designing, printing and installing posters is quite inexpensive. They can cost as little as a few dollars for each one depending on their size, design, finish, and quantity and you’ll pay a lot more having these printed the conventional offset way.  Our poster quality, production time and pricing cannot be beat!

Poster Benefit 2:Posters Offer Continued Visibility

From the moment a poster is installed on a building or in an open area, posters are starting to create awareness for your business or event. The lifespan of a poster depends on the amount of time you need it to promote a sale or event. Keep in mind that the longer your posters are up and visible to the public, the greater the amount of exposure they are creating for your event, business, sale, or special.

Poster Benefit 3:Poster Reach a Large Audience

Looking for another reason why posters are effective? 

A well-designed and strategically placed poster can reach a large number of individuals. This is especially true if the poster is installed in a high traffic area. Since posters can be placed in a number of different locales and environments (such as indoor businesses, outdoor spaces, bus stops, shopping malls, beaches, etc) the chances of the message being exposed to your target audience are very good.

Poster Benefit 5:Posters are Customizable

Did you know posters are both customizable and flexible? 

You can design and create almost any type of graphic or message you want on the poster and this includes the text font, colors, and images. In addition, the size of the poster depends on where it will be placed, the environment of the location, and the purpose of the poster. They are an ideal marketing technique for businesses of any size looking to promote either the company or a specific event or cause. 

Poster Benefit 6: Posters Can Be Interactive

Posters make sense to promote almost any business which means you need to find a way to get and keep the attention of your target audience. Posters can be an interactive experience which is a unique benefit of this print marketing technique. For example, interactive posters can contain QR codes or coupons that lead consumers to a specific website that gives them more information or discounts when they scan the QR code.

Now that you know the answer to “how effective are posters,” contact our design team to discuss the posters needs of your business. 

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