What Industries Do Product Catalogs Work For?

Product catalogs educate the public by showing them product images and providing more in-depth product details. Companies choose to produce printed catalogs because they consolidate their most essential product offerings into one easy to access product. When it comes to catalog marketing, there are multiple industries that can benefit from the use of catalogs and we will share many of them with you in this informative article.

Fashion

The fashion Industry uses printed catalogs to spotlight their new collections for specific fashion categories and times of the year. Some of the most popular product catalogs for the fashion industry include the latest apparel offerings, footwear selection, and fashion accessories. Catalog marketing for fashion brands enhances the user experience, builds product knowledge, and drives online and store sales.

Industrial Equipment

Industrial equipment catalogs focus on product categories for customers who are not able to view the items in person. Some of the most common industrial equipment machinery that is popular for catalog inclusion are excavating construction equipment, handheld tools, and heavy equipment/machinery such as cranes or material handling machinery.

Landscaping & Outdoor Spaces

Landscaping and outdoor spaces companies rely on catalogs to show photos that highlight the final results of their services. Homeowners and business owners are more likely to use the services of a landscaper if they can see a visual example of their work. Catalogs in this industry showcase the work of pavers, the design of an outdoor kitchen, and pool installation results for yards of any size. 

Home Furnishings

Everyone has a different idea about the design of their home and this includes the interior home furnishings. A home furnishing store might have so many options that choosing the right furnishings can be an almost impossible task. Home furnishing catalogs curate items by product, seasons, or theme which can make the decision process much easier. These catalogs are ideal for items such as furniture, kitchen & bath furnishings, and appliances. 

Home Exteriors

The exterior of a home reflects the preferences of the homeowner and gives an insight into their personality. Printed home exterior catalogs allow customers to examine products including siding, roofing, and windows in an in-depth manner instead of viewing them on a computer screen. Plus, they can easily refer back to the printed catalog instead of trying to remember what ad showed them an item or where it was listed on a company website. 

Printed catalogs provide much needed information about products and help build brand awareness. Call today about product catalogs design. 

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