QR Codes on Direct Mail – Do Customers Engage with Them?

QR codes came back into fashion at the start of the pandemic and they are still in use for businesses of all types. The use of QR codes on direct mail is both functional and a way to elevate the user experience in order to increase consumer engagement. In this article, we will reveal how a direct mail QR code is used and share information on how to determine if customers actually engage with QR codes on mail.

Using QR Codes on Mail – For Direct Mail & Marketing Purposes

There are multiple ways that companies are using QR codes on direct mail pieces. Keep reading to see some of the most common reasons to use a direct mail QR code:

• QR Codes for Navigating to a Landing Page
  Once the customer scans any QR codes on mail, they can be directed to a landing page that contains any information you want to include on the page.
• Using a QR Code to Register for an Event
  If you want customers to register for an upcoming event, use the QR code to send them directly to a registration page or use the actual code to automatically register them.
• A QR Code that Takes a Customer to an Application
  The person that scans the QR code can be sent directly to an application and this simple action makes the application process easier for the user and grows your application rate.
• Direct Mail QR Codes that Download an App or File
  If you want the public to download your app or you want to share a file with them, use the QR code scanning process to automatically handle these tasks.
• QR Codes to Enter a Contest
  Whether you are working with an existing customer or a new prospect, use a QR code scan to enter their information into a database or contest.

Do People Engage with QR Codes?

The use of QR Codes provides a level of flexibility for users that was more difficult to achieve in the past. In addition, businesses have the added benefit of tracking the actions of the person who interacts with the QR code.

Having said that, do new prospects or existing customers actually engage with QR Codes?

Keep in mind that QR codes have been around a long time and they have gone in and out of fashion and had varying levels of popularity. However, the start of COVID-related policies forced businesses to use QR codes on their materials. In turn, this became the “new normal” for customers which led to greater QR code usage.

In 2021, almost 76-million people scanned a QR Code. It has even been predicted that, by the year 2025, nearly 100-million Americans will scan a QR code within that year.

If you don’t think that is a big number, just remember that it is 30.13% of the entire U.S. population.

So the answer is…Yes, people are engaging with QR codes on a daily basis and this includes codes on direct mail marketing materials.

Need a hand upgrading your next direct mail campaign with QR codes on direct mail? We can help.

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