How the Automotive Industry Uses EDDM to Drive Sales

You’ve heard the phrase “a picture’s worth a thousand words,” right? Well, we’d argue that similarly, every door direct mail (EDDM mailing) is far more powerful than digital ads. The average individual sees over 100 emails and 60 ads each day: research also shows that the same person receives less than 500 pieces of marketing or ad-related direct mail each year. So if you’ve been relying heavily on digital methods, adding EEDM mailings to your automotive marketing efforts is an ideal way to get targeted messaging in front of potential customers without getting lost in the endless sea of marketing emails. Offering consumer touchpoints and budgetary advantages the email or digital marketing efforts can’t, EDDM mailing can help you drive more sales – and help customers drive off in their dream car. 

EDDM Postcards Create More Consumer Touch Points

Unlike digital marketing methods delivered to a smartphone or inbox, EDDM postcards and mailings end up directly in the hands of their recipient. This initial touch already helps your automotive marketing stand out from the rest, but EDDM also creates touchpoints by:

• Evoking Emotion: 73% of people prefer getting a physical piece of mail to an email. Taking the effort to personally reach consumers and tailor your EDDM mailings to them (even better if you incorporate our next point!) builds a connection in ways emails can’t. 

• Being Customizable: EDDM postcards and other direct mail materials can be easily customized for specific locations and occasions and personalized to each consumer. Don’t underestimate the power of birthday cards, seasonal specials, and other direct mail on the community your automotive marketing targets: The small up-front cost is so worth it!

• Tapping Into Touch: Physical EDDM postcards end up in the hands of recipients – not just their inboxes. Tangible advertisements that can be pinned on fridges or other highly visible places are far more likely to stay top-of-mind than a fleeting digital ad likely to get lost in the sea of received emails.

Make the Most of Your Automotive Marketing Budget

Not only do EDDM postcards and mailings offer increased touch points with possible customers, but they’re also more effective and affordable than digital marketing methods, offering an average of 29% ROI. Since it’s less widely utilized for advertising purposes, EDDM mailings, especially in bulk, can save valuable time and resources that you can now allocate elsewhere to promote your automotive marketing and services further. 

If you’re new to the world of EDDM mailing or simply need a knowledgeable, niche commercial printing pattern to help you make the most of your automotive marketing efforts, let’s chat!

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