Direct Mail Marketing Increases Donations for Nonprofits

In today’s digital climate, it’s impossible to escape the constant “noise” of social media, breaking news, and endless advertisements. In fact, we’re so surrounded by sound that many choose to ignore it altogether, at times at the expense of important stories or worthy causes. With this in mind, it’s more vital than ever that your nonprofit rises above the noise to gain support and raise funds through events and donations. 

Using direct mail marketing to request donations for your nonprofit could be a gamechanger: The average contribution for those 65 is 30% percent, a highly-profitable return for such an affordable campaign. Here are three tips to help your nonprofit direct mail better reach the older demographic that’s most likely to donate to your cause and promote continued growth.

Nonprofit Direct Mail Marketing Tips

Though email makes up a majority of communications for the Millenial and Gen Z demographics, many older people still see direct mail as a primary communication vessel. So making your direct marketing stand out is vital–especially for this demographic–to getting your mail opened and your message heard.

Here are some nonprofit direct mail marketing tips that work:

Make It Personal 

Variable data printing takes your message from generic to specific, letting you speak personally to consumers with their personal information and build a connection that’s more likely to inspire them to give to your nonprofit.

Share Stories – Not Stats

While numbers and logic can be powerful tools in proving your organization’s impact, they don’t leave the lasting impression that personal stories and changed lives do. By focusing on stories—whether they’re of your organization’s growth or the people you serve—your nonprofit mailers are far more effective.

Don’t Underestimate design

Is your nonprofit direct mail eye-catching? Colorful? Showcasing a photo of a person/people impacted by your work? If your mailers wouldn’t catch your eye, they won’t catch recipients’, either. Get creative to incorporate new visual effects or designs to pack a greater punch. 

Why Nonprofit Direct Mail Still Works in a Digital World

Direct mail marketing yields a 37x  higher response rate than a digital message. Especially since your nonprofit’s primary donors consist of older individuals who already direct mail more than the average young person, making your nonprofit mailers more personal and targeted through the above tips should produce effective results.

Contact Fotorecord to learn more about how our direct mail marketing services can help your nonprofit shine.

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