Direct Mail for Gyms

As a gym owner, you know that the task of bringing in new memberships and maintaining existing gym member numbers is a key element to the continued success of your business. We know that direct mail marketing makes a positive impact on your membership goals. Print mail can help you get noticed by getting you in front of potential members. In addition, gym direct mail brands your business and helps you maintain a consistent marketing message to the public. Investing in direct mail campaigns allows you to reach your target audience where they live while also helping you increase your total memberships on a yearly basis. Let us show you how direct mail makes a difference in reaching new and existing members and growing your membership numbers. 

Direct Mail Target Audiences for Gyms

Not all gym members fall into the same category. There are multiple groups you will want to target to easily increase or maintain current member numbers.

Parents 

This set of individuals is likely looking for opportunities to prioritize their health while also being able to get out of the house on a regular basis. One of the main marketing messages for this group is speaking to them about “self care”. 

Students

Students are sometimes a challenging group because they want to start a new physical workout but they can’t always afford a gym membership. This group can be reached using student discounts to peak their interest. 

New to Fitness

There will be many people in your community that are new to regular fitness and exercise and they might be nervous about taking the first steps to joining a gym. Target this group by addressing and reducing their fears about starting a fitness routine. 

Older Population

The average gym member is age 40 or older which means an ideal offer for this group is a discount or special training session for ages 65 and above. Make sure your messaging speaks to the benefits of exercise as you continue to age.

New Movers

One of the key audiences for gyms is people who are new to a town. They are looking for information about their new community so sending gym direct mail to them can increase the chances of them joining your gym by over 50%.

Direct Mail Ideas for Gyms

Designing a compelling direct mail marketing campaign is not always easy because there are many different incentives you can offer to sign-up new members or connect with current members. Now that you know the different audiences you need to target, let’s share some direct mail ideas for gyms that actually work.

Host & Promote Events

The act of bringing people into the gym to see where they will be spending time and money is a classic and successful idea. On-site events work which means you can host events at your gym in collaboration with other local businesses focused on health and wellness.  You can also hold a competition where the entry fees are donated to a local charity. You can even host an open house where potential members meet the staff and tour the facility. You will need to create a print mail piece to promote the events to new or existing members in order to generate excitement.

Discount for New Members

Waiving the sign-up fee or offering a discount for new members always works to increase membership numbers. Send out postcards promoting sign-up by a specific date in order to receive a discount or to have the sign-up fee waived. This promotion attracts new people that may have been hesitant about the initial cost.

Seasonal Offerings

Whether it’s the start of the year when everyone has wellness goals or summertime fashion goals, use the seasons to your advantage. Create a direct mail campaign that promotes the season and how fitness plays a part in it . Discounts can be part of the message but this type of direct mail piece is able to get attention and stand on its own merits. 
Direct mail for gyms grows member numbers and profits. Chat with the Fotorecord team about your upcoming direct mail campaigns.

Contact Us Now for More Information

Phone: 724-837-0530