Custom Booklet Printing Options with Variable Data

Booklets are a great tool for any industry, from home or product catalogues to case studies and data presentations, they can be used in countless ways. They also effectively serve different audiences and can be used in customer settings or even for internal employees. However, making a custom booklet stand out from competitors or all the other marketing pieces out there is a challenge. One simple way to differentiate your custom booklets is with variable data, letting you personalize the graphics and message of your booklet.

Examples of Booklet Printing using Variable Data

Since variable data is most commonly used for direct mail, using it for custom booklet printing provides the perfect opportunity to help your booklets shine; one your competitors probably aren’t utilizing.

Here are some ways variable data can set various booklet types apart and also streamline your process:

• Catalogs – Variable data allows you to personalize every catalogue for its intended recipient, even allowing unique graphics or messages by print run.
• Training Manuals – Have multiple departments that need unique messaging? Use variable data printing to vary your training manuals by department, so each gets the information it needs.
• Promo Booklets – You probably advertise your products and services differently depending on the season, geography, or demographic you’re targeting. The flexibility offered by variable data printing lets you adjust your messaging and graphics to optimize your booklets all year long.

How Fotorecord Can Help

Our new Fujifilm JPress 750S printer provides true on-demand printing that brings any design concept to life. Offering consistent color, repeatable certified quality and unlimited options on a 23 x 29 press sheet, the JPRess 750s can print booklets faster and at a lower cost. Combining cutting-edge technology with variable data printing gives your booklets the edge they need to stand apart from the rest.

Want to see how the JPress 750 can work for your business and booklets? Contact us today for a demo.

Contact Us Now for More Information

Phone: 724-837-0530