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June 15, 2022
Art Prints vs Posters – What’s the Difference?
July 15, 2022If you’re actively tracking traffic to your website you may notice a lot of people are coming to your website, but not converting. Whether that be filling out a form or placing an order. We understand the frustration knowing potential customers are visiting your website but not taking action where you can capture their information.
We’ve created a way to help our customers get in front of up to 65% of their anonymous website visitor traffic with our Identity Resolution data matching.
What is Identity Resolution Matching?
When loaded on a website, we utilize our Identity Resolution Pixel by acquiring user data and mapping it back to our Identity Graph. The Identity Graph is essentially a massive source of data on hundreds of millions of people. If you have a cookie captured on a website, then cross-reference that to our Identity Graph – we can resolve / match that person’s identity.
For example: Let’s say Bob is on a website looking at fishing Rods. He does not opt-in, does not put in any details. He’s actually very interested but he gets distracted and leaves the site.
If this fishing website has a tracking code which speaks to our Identity Graph with the Identity Resolution Pixel (IRP) loaded – then the second Bob lands on the website, his cookie is captured, cross referenced to the Identify Graph and if he is in the database (he mostly is), his identity will be resolved and sent to us (his email address, phone number, etc.) for us to save the sale via whatever platform we want.
What Data Can Be Captured?
The Identity Resolution Pixel maps to our Identity Graph and appends with almost all the major consumer databases available. We then have access to potentially over 500+ parameters from the resolved identities.
There are too many to list here, but we’ll be happy to show you a proposal based on your data requirements for retargeting website visitors.
How Can This Website Visitor Data Be Used?
Once we have your visitors tracked and matched from your current website traffic, we can do any of the following:
- – Supply the data to you and let you market to the lead
- – Append the data with another database for more specific offers – i.e., append matched auto data against Black Book Auto Value data, etc.
- – Print and mail postcards to your matched leads within 48 hours
- – Deploy an effective email campaign to these leads through our white-listed servers for a higher opt-in opening rate
There are many applications for this data, and we can show you how this can exponentially increase your website sales.
Contact Us Now for More Information
Phone: 724-837-0530
