How To: Send Direct Mail to People Who Visit My Website?

Have you ever wanted to send direct mail campaigns to the people who visit your website? If you said yes, then you’re not alone. This has been something companies in every industry and all sizes have been trying to get done for close to twenty years. Unfortunately, the technology wasn’t there. But all of that changed over the last couple of years.

You now have the ability to capture the information of anonymous traffic that is coming to your site and market to those visitors. It may sound too good to be true but it’s not. Today’s technology allows us to find data such as a visitor’s name, email address, phone number, physical mailing address and more without ever knowing who they are up front.

In this article we describe how this gets done and how you can send direct mail campaigns to this newly acquired set of leads.

How Can This Be Done: Website Identifier

Just like with advertising or email platforms, we place an Identity Resolution pixel on your website that captures data of 40-65% of individuals that visited your site and use our Identity Graph to map the data to other databases, that verifies the information prior to providing it to you. The pixel along with the Identify Graph can append basic information such as first name, last name, email address, phone number and physical address which can be used for direct mail campaigns.

Sending Direct Mail to Website Visitors

We are sending Direct Mail to your unknown website visitors that promotes your business, organization, product or service. With that being said the Direct Mail side to this service utilizes the data that has been captured from the website visitor identification process. 

Just to be clear, you will be able to send direct mail to anonymous website visitors.

Once the visitor data has been captured, we are able to use the name and physical mailing address of these contacts to deliver strategic direct mail campaigns that are focused on generating results. Whether that is to get recipients to sign up for something, make a purchase, attend an event, or any other engagement. Direct mail has continued to be one of the most effective direct marketing channels so running a direct mail campaign doesn’t just make sense it’s a must.  The best part about this is that we can mail daily, every other day, weekly or whatever frequency fits your business best.

For more information on running Direct Mail Campaigns with us Click Here.

What else can be done with this data?

Sending direct mail to customers is the most common use of this data but there are a number of other ways to utilize the anonymous website visitor information. Once we capture and match the visitor information, we have several marketing packages which utilize the data. From sending marketing email campaigns, customer profiling, building social media platform audiences or generating leads for other clients, we handle all of this inclusively for you. Another option is to append the provided data with other databases to include more specific offers. 

If sending direct mail campaigns to anonymous website visitors is something your company would benefit from then we want to hear from you. Send us a message or give us a call to talk in more detail about setting you up to start sending direct mail to these visitors today.

Contact Us Now for More Information

Phone: 724-837-0530