How Box Packaging Design Sets Your Product Apart

Custom printed boxes are commonly used to sell goods or products because they’re protective, easy to transport, break down efficiently, and maintain product quality for a long time. In fact, boxed packaging is so efficient that supply stores like Sam’s Club and Costco sell a majority of their products in the original boxes, and have gained a reputation because of it. While custom printed boxes are advantageous for manufactures, they’re a marketer’s nightmare given the abundance of similar products out there.

With so many boxed products on the market, making yours stand out is a high priority. By focusing on the design of your custom printed box and how it drives engagement by keeping up with current consumer trends, you’ll be equipped to create a custom box design that’s sure to wow.

3 Things To Consider On Your Next Custom Box Design

Keep these three tips in mind as you plan your next box packaging design.

• Focus on design – When it comes to your box packaging design, color & quality are two components that deserve attention. Prioritize quality in all things and seek to elevate existing designs. Using spot or pantone colors, and high-resolution images (at least 300dpi) are key.

• Drive engagement – If your box packaging design doesn’t inspire a shopper to pick up your product, it’s not doing its job! The right, eye-catching design won’t just attract shoppers, but inspire them to engage with and support your brand through purchasing. Keep this in mind as you think about the images, wording, and even box finish you’re considering for your next product.

• Keep up with the trends – Who is your ideal audience? Health food shoppers? Gym fanatics? Moms? Knowing your audience is key to knowing what they want in a product. For example, sustainability will be a priority for healthy shoppers, while resealable and individually-packaged products will be attractive for parents. 

A Custom Printed Box on the Shelf that Sells

No matter how you choose to optimize them, your chosen box packaging design can make a significant difference in not just how (or if!) your product sells, but who purchases it and how your brand is perceived. Take the opportunity to be creative and try new messaging or imaging to widen your reach and further increase sales. 

Not sure how to get started? Contact Fotorecord today! Our experienced print team is eager to help start your next custom box design. With our new Jpress 750S, we have minimal set up costs that can save you thousands of dollars along with the ability to not have to add extra plates which saves you time.

Contact Us Now for More Information

Phone: 724-837-0530