Direct Mail Recruitment Campaign Ideas for Restaurants

If you have been paying any attention to the news in the past year, you know that it is no secret that the restaurant industry is facing a staffing shortage.  While you might be certain that you (and your team) have done everything in your power to recruit potential employees, you are likely experiencing a lack of success.  One of the best things about using direct mail campaigns for restaurant recruitment is that the targeted power of direct mail lets you get in front of people who are currently employed (and may not even be looking for a job). However, the idea might appeal to them after viewing your direct mail piece. In order to help you get started on  utilizing restaurant direct mail marketing for your recruitment efforts, we are ready to share some campaign ideas to aim you in the right direction.

Promote a Restaurant Hiring Event

There have been multiple studies that have shown the positive impact of hosting a hiring event at your restaurant. To keep things professional and running smoothly, be sure and set designated hours for the event so potential employees can come by the business and turn in a resume. The setting of certain hours also lets potential employees see the restaurant in person and meet with your team. You are more likely to fill your open spots with this type of event instead of simply waiting for a person to show up whenever they desire.  Your direct mail campaigns can be used to promote the event so be sure and include relevant info such as the event date, hours, and any items candidates need to bring to be prepared to meet with you.

Use Your Current Restaurant Employee Demographics & Offer Referral Bonuses

In addition to using target audience data to gain new employees, you should also leverage the available data you have when it comes to your current employees. These are the people that work with you and you can utilize their demographic data to help you target and find future employees. Some of the data you can use to your advantage includes proximity to the restaurant, their age range and even their interests. Use the available messaging in your direct mail piece to speak to that potential audience so they will be enticed to apply for open jobs at your restaurant.

You can also offer an incentive as part of the employment process. In your restaurant direct mail marketing piece, offer a bonus to any of the applicants who also refer another person to complete the application for a position at the restaurant. This simple incentive is an easy way to expand your candidate options and give the applicants some extra money.

Utilize an Online Application in Your Hiring Direct Mail Piece

Our current world is one where everyone expects convenience and things to be easy at all times. There are times when people expect convenience and restaurant employers can use that expectation to their advantage. In order to make the application process easier for everyone involved in the hiring or applying process, you can have a URL on the direct mail piece that leads to an application they can fill out online. The ability to fill out an application online makes it convenient for a person to apply for a position. In addition, the ability to apply online will more than likely increase the total number of applicants interested in the position. 
If you take advantage of one or more of these restaurant direct mail marketing hiring ideas, you’ll be sure to find new employees.

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