How to Increase Donations for Nonprofits
September 1, 2022
9 Marketing Strategies to Increase Student Enrollment
October 14, 2022As a business, you may have hundreds of people coming to your website every single day. It’s not uncommon for visitors to not contact you while on your site. For years, it’s been said that there isn’t a way to see who is coming to your website but that has changed now. In this article we’re sharing how you can see who’s on your website and what you can do with that information.
How To: See Who is Visiting Your Site
Similar to how data is captured for other marketing tools, you’re able to see who is coming to your website via a unique pixel. The pixel simply gets placed in the code of your website and once all the settings are set, you can start capturing data of 40-65% of people that are visiting your website.Â
From there, the data captured is mapped to a number of databases to verify the information and append additional data such as phone or address. Once all the data for the individual is confirmed, it can be shared with you.Â
What You Can Do With Website Visitor Information
Once you have the visitor data, you’re probably wondering “What Should I Do With This Data?â€Â
Our simple answer is “Anything You Want!†But we know that’s not helpful so we’re sharing a number of options of how you can use that data.
The most valuable use of this website visitor data is sending direct mail to them. Since the pixel can capture their name and physical address, we are able to create and deliver strategic direct mail campaigns that are focused on generating results for your business regardless of your goals. Direct mail continues to be effective and the additional data on people coming to your website is an added bonus to that.Â
We also offer marketing packages where this data can be utilized. Whether that’s sending marketing email campaigns, building social media audiences or customer profiling, we can help you get the most value of the website visitor information for your business.Â
If you’re looking for a way to see who is visiting your website and want to start bringing in new leads and customers, talk to us and we can show you how.
Contact Us Now for More Information
Phone: 724-837-0530
