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October 30, 2023The design of a flyer is one of the most critical aspects and some of the important elements to remember during the design process include the final flyer color, the appeal of the flyer graphics, and the final choice of the flyer paper used for printing. By keeping these flyer design tips in mind, marketing teams, salespeople, and graphic design pros will be one step ahead of creating a successful flyer for a business opening, community event, or any type of sale.
In order to ensure your flyers are successful in promoting your business, we have gathered five design tips for flyers that have been shown to deliver a high ROI. Plus, they are so easy that you can put them into use instantly!
Flyer Design Tip 1 – Image Selection
Flyer graphics are the first element of a flyer viewed by the public so the choice of images is critical to making sure they help generate the level of success you want to attain. In general, be sure and focus on properly matching the theme or overall message of the flyer with the images. You can achieve this by learning what your audience likes as well as their interests. By gaining this knowledge, you can be assured that the images you choose will work on moving the public towards learning more about the event or promotion the flyer is advertising.
Flyer Design Tip 2 – Finishing
The finish of the flyer is an important design element as it emphasizes specific aspects of the text and graphics. The finish can also highlight portions of the printed piece which promote a unique selling point or call to action. There are also some instances where the finish simply makes the final product look cool to the point that it stands out and achieves better results.
Flyer Design Tip 3 – Material
Choosing the right material to create the flyer is a personal choice , but the selection of the flyer paper doesn’t need to be a guessing game. The final decision about which material best matches the theme of the flyer, or that properly showcases the qualities you want to share with the public, works to provide a consumer experience that generates the results you desire.
Flyer Design Tip 4 – Color Choice
The flyer color is critical to the overall look of the flyer along with the feeling it provides the viewer. In general, too many colors can make the design confusing or overwhelming while not enough colors can make the design boring and easy to ignore. Use your business colors or the colors of your brand to promote an event or sale and you easily achieve the overall feeling you want to create.
Flyer Design Tip 5 – Call to Action
A proper and successful call to action (CTA) is one of the most important elements of a flyer. The CTA makes it clear what you want the viewer of the flyer to do and this can include visiting your website, calling your business, attending an event or supporting a cause.
By following these flyer design tips, your flyers will be both compelling and clear in their message to the public.
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