Digital Marketing Services
On average, we conduct 12 billion searches per month on the web in the United States
Search Retargeting is a type of online advertising that uses relevant display ads to keep potential buyers engaged after a search for a product or service is performed. The goal of Search Retargeting is to target consumers who are actively searching keywords pertaining to your business products, services or even your competition. Search Retargeting is based on a competitive CPM (Cost-Per-Thousand) Pricing structure that allows for constant adjustments through the life of the campaign of your digital marketing services plan.
Site Retargeting is a type of online advertising that uses relevant display ads to keep potential buyers engaged after they have left your site and is a very important part of today’s digital marketing services offering. 94% of users do not perform an action when on a site, our job is to remarket those potential clients by attaching an anonymous browser cookie, to the user after a small unobtrusive piece of code is implemented on your site. This way the only people that will be targeted are the people who have visited your site. Basic CPM cost structure applies as well.
This service is a location based targeting that can serve a highly relevant and timely message to potential consumers when they are close to a certain location. This service is served using GPS and RFID (Radio Frequency Identification), we then create a virtual fence around a certain exact location. CPM cost structure applies here.
Search Engine Marketing, or SEM, is how we help you advertise in search engines with paid ad placements. We can manage your entire SEM campaign, from developing ad copy to budgeting and timing for your ads so that they’re in the right position at the right time for the most clicks and conversions for your ad dollars. These text ads will show up on the Search Results Page after a Google Search is performed. There is no better way to start a digital marketing campaign than with Google AdWords.
Search Engine Optimization, or SEO, is how we design and build your site’s architecture and content to not only make it more easily read by search engines, but also to rank higher in search engine results for maximum benefit through our Fotorecord digital marketing services.
Quality score is a variable used by Google, Yahoo and Bing that is relevant to ad position and cost per click when promoting a search engine marketing campaign. This Quality Score is based largely on the context of the landing page associated with the ad. It is very important that the landing page has relevant context to the ad, is easy to navigate and loads in a timely fashion.
Pandora’s monthly unique visitors are 75 million strong. With a combination of their personalized listening experience and prevision targeting ensures your message is reaching the right audience at the right time. Pandora Radio Advertising messaging can be delivered through audio ads, visual ads or a combination of both. Creation of content can be handled through Fotorecord or can be implemented through another party. CPM cost structure applies here.
Outsourced B2B Lead Generation is 43% more effective than in-house B2B Lead Generation
Generating unique qualified leads for your business shouldn’t be a headache, so allow Fotorecord to take on the work for you! No matter what type of service or products you sale, your business will without a doubt fail without qualified lead generation.
Our Multi-Channel Lead Generation program ties together all of your digital and traditional marketing channels to help you find profitable leads for list building, e-newsletter list acquisition, reward programs, loyalty programs or member acquisition programs.
Lead generation is the bread and butter to many businesses and finding the right clients can be costly if you aren’t using the right methods to pull in qualified leads; you waste valuable time you don’t have, and you become stressed that your methods aren’t working.
Sales and Marketing Lead Generation
Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc. These leads are commonly found in the mortgage, insurance and finance leads.
Marketing leads are branded specific to leads generated for a unique advertiser offer.
Our Multi-Channel Options
We leverage these channels to increase your lead pools:
Search Engine Marketing (SEM)
Site Search Retargeting
Direct Mail Marketing
Don’t allow dry moments in your business get you down, instead move forward in planning your next steps.
Be proactive in finding new qualified sales leads and making that next move.
The face of marketing consistently changing, and your ideal customers are also making purchases in different ways. Fotorecord can assist you in gaining new insight on where to target your next leads so that you can make educated, successful decisions.
Contact us today to find out more about how we can leverage our multi-channel options to increase your qualified leads.
Email marketing is nearly 40 times better than Facebook and Twitter at acquiring customers
Building the Foundation of Email Marketing
Our team will develop a branded email template that’s consistent with your overall brand. We can also handle design, sign-ups and distribution through our automated email campaigns.
Creating and Promoting Content
We will help you use email to promote your news articles and blog posts to your existing subscribers. Everything we write for you will be governed by a flexible editorial brief so your messaging is consistent and controllable. This way, you can reach out with fresh and relevant content as often as you wish.
The things that are measured are the things that matter. Our email analytics solutions let you track open rates, delivery rates, clickthroughs and conversions so you know what’s working and what needs to change.
Social Media Marketing
Millions of your potential customers are on social media every day. Your Social Media Marketing should play a vital role in your overall marketing plan.
SUCCESSFUL SOCIAL MEDIA CAMPAIGNS PAY FOR THEMSELVES
Our social media management services ultimately save your business time and money. Run properly, your social media channels will drive clients to your site, resulting in real, organic leads. Businesses need to be active on Facebook, Instagram, Twitter, and other major social media networks, but most business owners just don’t have the time to learn and consistently grow their social media. At Fotorecord, we aim to develop a real relationship with you, and to become a partner in marketing your business. Our social media campaigns deliver real results, organic leads, and ultimately more sales for your business.
OUR SOCIAL MEDIA MANAGEMENT SERVICES
When you work with Fotorecord, you get the expertise of our team of marketing professionals with the real relationship-building the larger companies can’t offer.
One-size-fits-all just doesn’t work. We’ll get to know you, your goals, and your audience. From there, we’ll build a custom social media strategy for each social network, including:
- Custom content creation
- Regular posts to Facebook, Instagram, Twitter, Google Plus, and other channels relevant to your business
- Targeted ad campaigns on Facebook, Instagram, Pinterest, and more
- Timely monitoring and response to your audience as they interact with your social media
- Increase your following across social media networks
INTERESTED IN LEARNING MORE?
Contact us today for an audit of your current social media channels.
Search Engine Optimization
You might have a solid product, a comprehensive business plan, or something truly unique to offer. But what good is that if no one can see it?
SEO – Search Engine Optimization is the process of improving your site to give you a competitive advantage over other businesses in search results. Properly optimizing your site’s pages will help Google, Bing, and other search engines get your website in front of your customer’s eyes.
WHAT’S INVOLVED IN A SEARCH ENGINE OPTIMIZATION CAMPAIGN?
SEO is a process. At Fotorecord, we understand that there are no shortcuts and no gaming the system. In fact, trying to do just that can get you black-listed from the search engines!
Search Engine Optimization requires patience and experience. We’ll set measurable goals, and create a content strategy to get you there. Our process includes:
- Researching keywords
- Creating relevant content
- Building high-quality links
- Analyzing your competition
- Targeting your audience
- Copy Writing
Hired an SEO company in the past? Let us audit your current on-page Search Engine Optimization and let you know how you can improve!
Contact us for a free audit of your current SEO.