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Email marketing is nearly 40 times better than Facebook and Twitter at acquiring customers
Have you ever thought about the best way to be able to reach out to your customers and followers on a consistent basis and have the ability to track your conversions? Have you started working on methods of building an email list, but don’t know how to proceed next?
If you really think about the facts, 34% of people worldwide utilize email on a regular basis, this is about 2.5 billion people! It is also estimated by the Radicati Group that the world sends about 196 billion emails daily, and out of this, 109 billion, are business related emails.
- Email marketing is a consistent and personal way of your target audience and should not be ignored. Email marketing accounts for nearly 7% of all customer acquisitions that occur online.
- Email marketing is the most cost-effective way to stay in touch with your target consumers. Not only are emails free to send, branded templates can be used more than once. For small business owners on a budget, this is a better sales channel to utilize over television, radio and ads.
- Mobile devices allow users to check their emails any time. Email marketing makes sense when keeping consumers informed and keeps your company in their minds. Emails can be easily accessed, saved and returned to.
- A study from Exacttarget found that 91% of consumers use their smartphones to check their email over only 75% using their phones for social networking.
We can handle all the aspects of your email marketing from content development and template design to advanced analytics.
Our approach to email marketing focuses on these key components.
Building the Foundation of Email Marketing
Our team will develop a branded email template that’s consistent with your overall brand. We can also handle design, sign-ups and distribution through our automated email campaigns.
Creating and Promoting Content
We will help you use email to promote your news articles and blog posts to your existing subscribers. Everything we write for you will be governed by a flexible editorial brief so your messaging is consistent and controllable. This way, you can reach out with fresh and relevant content as often as you wish.
The things that are measured are the things that matter. Our email analytics solutions let you track open rates, delivery rates, clickthroughs and conversions so you know what’s working and what needs to change.